In the age of streaming, Spotify playlisting has become one of the most powerful tools for music discovery. Whether you’re an independent artist or signed to a label, landing on the right playlists can give your track the kind of exposure that used to require a full-blown marketing campaign. But what makes it so important? […]
Why Record Labels Still Matter in an Independent Music World
In today’s music landscape, it might seem like record labels are becoming less important. With artists uploading songs from their bedrooms and blowing up on social media overnight, the idea of needing a label feels outdated. But if you look a little closer, you’ll see that the importance of record labels for artists hasn’t vanished. […]
Goongoonalo Is India’s First Artist-Owned Cultural Ecosystem
India’s creative landscape has a new landmark. Goongoonalo, launched in May 2025, is more than just a new app. It’s a full-fledged cultural ecosystem designed, built, and owned by artists themselves. It’s the first time in the country (and maybe even globally) that the power of ownership has shifted so directly into the hands of […]
Lucky Ali’s ‘Suno’: The Album That Rewrote Indian Pop in the 90s
In 1996, when Bollywood dominated India’s music charts, a quiet storm arrived with a guitar, curly hair, and a voice like no one else. That storm was Lucky Ali, and his debut album Suno became a landmark moment in Indian pop music. It wasn’t flashy. It didn’t try too hard. But it hit people right […]
Where Is Bombay Vikings Now? Revisiting India’s Hinglish Pop Icon
Bombay Vikings captured India’s imagination in the late 1990s and early 2000s with its unique Hinglish pop sound and Karachi-meets-Stockholm fusion. But where is Bombay Vikings today? Founded in 1994 in Stockholm, the band started as a collaborative effort between Indian-born frontman Neeraj Shridhar and Swedish musicians Oscar Söderberg and Mats N