Malvika Sheth’s Online/irl: When Digital Visibility Meets the Search for Self

In an era where identity is increasingly shaped by algorithms, presence, and performance, Malvika Sheth’s latest concept EP Online/irl arrives as a deeply introspective artistic statement one that questions what it really means to exist both publicly and personally.

After introducing listeners to her evolving sonic direction with the single “ICONIC,” Malvika now expands that vision into a cohesive body of work exploring duality, ambition, burnout, and self-authorship in the age of constant exposure. 

This isn’t just an EP release.
It’s reflection turned into music.

From Digital Visibility to Artistic Vulnerability

Born and raised in Los Angeles with Indian roots, Malvika Sheth’s journey has long existed between worlds fashion, digital culture, storytelling, and performance. Having built global recognition through social media, technology became both opportunity and pressure.

With Online/irl, she transforms that lived contradiction into narrative-driven pop music.

As Malvika reflects, visibility once felt like expression until it began shaping decisions instead of reflecting truth. The EP emerges from that turning point: choosing authenticity over constant exposure. 

A Concept EP Built Like a Personal Timeline

The project unfolds almost like chapters of self-realisation.

• Be or Be Seen? opens the EP as a meditative question about creator culture is being visible the same as being understood?
• Love Is a Game explores emotional vulnerability and illusion within relationships.
• High Note examines achievement pressure shaped by immigrant expectations and success culture.
• Spiraling captures burnout — the psychological cost of always being “on.”
• ICONIC, inspired by moments around Paris Fashion Week, closes the project as a declaration of reclaimed authorship and identity. 

Rather than rejecting the online world, Online/irl asks a harder question:
How do you stay yourself inside it?

Sound That Mirrors Identity

Sonically, the EP reflects Malvika’s layered artistic background. A third‑generation Bharatanatyam dancer, she approaches music through rhythm, gesture, and emotional timing blending global pop, R&B, and hip‑hop textures with subtle Indian storytelling sensibilities. 

The result feels genre-fluid yet intentional music that prioritises narrative over trend.

Why Online/irl Feels Timely

Today’s creator economy rewards speed, virality, and constant presence. Malvika Sheth’s project moves in the opposite direction.

It slows down.

Instead of celebrating visibility, Online/irl examines its cost making the EP resonate far beyond music audiences, especially among young creatives navigating identity in digital spaces.

Final Word

With Online/irl, Malvika Sheth steps into her most self-aware artistic phase yet positioning herself not just as a creator shaped by the internet, but as an artist reclaiming authorship from it.

Because sometimes the most radical move online…
is choosing who you are offline.

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