Spotify Cracks Down on Artificial Streaming: Labels and Artists Beware

In a major move to promote authentic music engagement, Spotify has announced that starting from the 2024-25 financial year, it will charge music labels and distributors for artificial streaming activities. This step is designed to protect real artists, encourage genuine streams, and maintain the platform’s credibility.

But what exactly is artificial streaming?
It refers to any plays that are made by scripts, bots, click farms, or other shady methods to falsely boost streaming numbers. These fake streams do not represent real listeners and are now being actively penalized by Spotify.
Artificial streaming carries severe penalties: False streams will not receive royalties. Fake streams won’t count towards Spotify charts.
Algorithm recommendations will not be affected by them. Accounts involved may be suspended or subject to additional penalties. For artists and labels focusing on genuine music promotion, this change is a positive step. It ensures that Spotify’s success is driven by organic growth, genuine fan engagement, and genuine streams. In 2025 and beyond, building a true audience will matter more than ever.
Say no to fake plays — grow your music career the right way with authentic streaming and ethical marketing strategies.