What Story Are We Addressing? For years, streaming platforms were sold as the great equaliser for independent artists. Upload your music, reach the world, let the algorithm do the work. But beneath the surface of playli
Read More
Top Indian Indie Artists Who Blew Up Without Reality Shows in 2025
In 2025, Indian independent music is thriving without the machinery of reality television. A new generation of artists has proven that authenticity, digital discovery, and cultural relevance can build massive careers wi
Read More
Abhinanda Sarkar: From Rock On With MTV Victory to Cinematic Voice in Indian Music
In the shifting landscape of Indian music, where independent artists often navigate between mainstream cinema, reality TV and live performance, Abhinanda Sarkar stands out as a figure whose early breakthrough and evolvi
Read More
jug’s Seventeen Turns Childhood Memories Into a Heartfelt Indie Pop Story
Every indie artist has a moment when their music stops being just sound and becomes a mirror. For jug, the nineteen year old singer songwriter from Nashik, that moment arrived with “Seventeen.” What began as a simple me
Read More