“Growth doesn’t mean leaving who you are behind,” says Cheema Y, reflecting on a journey shaped by migration, belief and sound. For the independent Punjabi artist, music has never been about chasing geography or tr
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A Song for the Aravalli: When Music Becomes a Voice of Resistance
Across India, a pattern is becoming impossible to ignore. From Hasdeo to Uttarakhand, Great Nicobar to the Aravalli range, forests and fragile ecosystems are being redefined not as living s
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Femme Music: How India’s First Label for Female Singers Is Redefining the Music Industry
In an industry long shaped by gatekeeping and imbalance, Femme Music marks a quiet but powerful shift. Launched as India’s first record label dedicated exclusively to promoting female singers, the initiative isn’t posit
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Echoes of Earth 2025 Review: When Music, Sustainability and Community Took Centre Stage
In a crowded festival calendar dominated by scale and spectacle, Echoes of Earth 2025 once again proved why it occupies a unique space in India’s live music ecosystem. More than a lineup or a weekend escape, t
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What Happens After a Song Goes Viral on Instagram Reels in India?
In India’s current music ecosystem, Instagram Reels can change an artist’s life overnight. A 15‑second clip, a looping hook or a relatable lyric can suddenly push a song into millions of feeds. But what actually ha
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